“What members of the public know and think about the Antarctic“
Leane E., Marx K., Tin T., Goh H.C., Marques-Quinteiro P., and Dotta S. (2025) What members of the public know and think about the Antarctic, Antarctic Environments Portal. https://doi.org/10.48361/he3f-3r36
This Information Summary looks at the current research conducted on non-specialists’ understanding and views of Antarctica. The authors investigate the findings of surveys conducted in a number of countries and conclude that some trends can be observed despite the limitations of these surveys. A brief overview of the summary can be read below.
Brief Overview
What people know and think about Antarctica is complicated and difficult to measure, varying with factors such as gender, education, age and location. Survey and interview work conducted so far has significant limitations, including a tendency to focus on Western countries and those that are signatories to the Antarctic Treaty.
There are nonetheless some trends that can be tentatively identified across and within countries surveyed (see Table 1), including that:
- people who know more about the continent are more likely to care about it;
- people who are politically conservative are less likely to show concern for the Antarctic environment than other people;
- media coverage is an important factor in awareness of Antarctica and support for Antarctic research.
The findings of the studies summarised here show that efforts to engage and inform people about the Antarctic region are valuable. While not necessarily impactful on all demographics, such efforts will generate a more informed and aware public on the whole. They also suggest that those charged with engaging non-specialist audiences with the Antarctic region need to develop techniques focussed on particular demographics, including younger people, women and politically conservative people. Coordinating these engagement efforts across groups in different nations and developing standardised tools to measure the effectiveness would allow better comparison and exchange of successful approaches.